Creating, Building and Managing the Artist Brand and How to Pitch to Corporate America, Attorney Ricky AndersonCourse Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview Your brand is the vehicle that propels your product or service into your customers’ lives and their hearts. What does your brand say about you? A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. This e-learning course will get you started on the road to creating a perfect brand.
Problem Solving Artist Recording Agreements with Sound Decision Making Techniques, Attorney Ricky AndersonCourse Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview As an entertainment professionals, we make decisions and solve problems continually. Sometimes, we will have made as many as 50 decisions before we leave for work. Despite all the natural decision making that we have to make, some people are very uncomfortable with having to make hard decisions. This e-learning course will show you how to find a decision making process that allows you to identify creative solutions, research decision making strategies, and then put things together in a way that helps make decision making easier.
- Course Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview For managers and artists in today’s entertainment world, it’s essential to have a working knowledge of finance. As entertainment business professionals, we all play a role in our organization’s financial health, whether we realize it or not. If you don’t have training or a background in finance, you may be at a disadvantage as you sit around the management table. This e- learning course will give you the skills that you need to speak knowledgeably about budgets and managing money, and to contribute to the bottom line. We recommend that you complete “Accounting Skills for New Supervisors” before beginning this course.
The Public Relations Boot Camp on How to Effectively Promote the Recording Artist Brand, Attorney Ricky AndersonCourse Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview Public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. Build your passion for entertainment by developing you public relations skills, so you can do what you love-develop and enrich the entertainment industry across the globe. In this e-learning course, you will learn how to determine the type of information required to approach PR strategically, create compelling releases, and effectively manage your media relations.
- Course Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview Research shows that over 80% of lawyers report that networking was an important component of their personal business development plan. In fact, research suggests that for lawyers networking is one of the top five reasons they become involved in bar activities. For most lawyers in the entertainment industry, networking is a foundational means of business development. While the term "networking" is well-known, effective networking is a foreign concept to many. In this e-learning course, you’ll learn the essential ingredients for business networking, including in-person, people-centered connections and online spaces such as LinkedIn.
- Course Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview Creating an accurate schedule is more of an art than a science. However, there are some tools and techniques that you can use to be as precise as possible. This e-learning course will introduce you to the most commonly used tools and show you how to apply them to everyday scenarios in the entertainment industry. We recommend that you complete “Intermediate Project Management” before beginning this course.
How to Develop an Entertainment Performance Agreement with Global Business Strategies, Attorney Ricky AndersonCourse Length: 16 Weeks Course Hours: 24 ________________________________________________________________________ Course Overview This course provides an overview of the various factors that a business must consider before going global. Students will also begin considering how they can expand their business to the global marketplace using a variety of planning techniques. We strongly recommend that participants complete our Entrepreneurship 101 and Basic Business Management programs before taking this course.
- Course Length: 16 Weeks Course Hours: 24 ________________________________________________________________________ Course Overview In the world of entertainment, to be successful you need to be prepared to cope with the unexpected. The show must go on. In this e-learning course, we will walk you through the nuts and bolts of project management, from setting priorities to controlling expenses and reporting on the results.