ATTORNEY RICKY ANDERSON ENTERTAINMENT LAW INSTITUTE
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Photo of business hands holding blackboard and writing PUBLIC RELATIONS diagram

The Public Relations Boot Camp on How to Effectively Promote the Recording Artist Brand, Attorney Ricky Anderson

$900.00 $198.00

Course Length: 12 Weeks

Course Hours: 16

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Course Overview

Public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. Build your passion for entertainment by developing you public relations skills, so you can do what you love-develop and enrich the entertainment industry across the globe.   In this e-learning course, you will learn how to determine the type of information required to approach PR strategically, create compelling releases, and effectively manage your media relations.

Public relations is the practice of managing the spread of information to individuals, organizations, and the general public.  In the entertainment industry, public relations may include an artist gaining exposure to their audiences using topics of public interest and news items.  Public Relations professionals are a powerful force behind the success of every movie, TV show, sports team and artist in the industry. Public relations professionals develop the creative ideas needed to launch and promote brands and to make them successful world-wide. In this  e-learning course, you will learn how to manage the media, build your PR plan, establish media guidelines, and manage crisis with PR in various sectors of the entertainment and media industries.

 

Learning Objectives

After you complete this course, you will be able to:
*Apply the different purposes to strategic vs. tactical PR
*Design a PR strategy
*Develop strong relationships with reporters and journalists
*Take your communication skills to a higher level

Course Outline

Session One: Course Overview

Session Two: Public Relations

Introduction

Pre-Assignment Review

What Public Relations Is All About

Session Three: Building Your PR Plan

Defining Reality

Defining the Goal

Selecting Your Strategy and Tactics

The Plan

Getting Down to Business

Wisdom Work

Session Four: Structuring Messages

Creating Your Media Image

Getting Clear on Your Message

Making Connections

Media Kits

Creating Strong, Positive Messages

Session Five: Establishing Media Guidelines

Defining Guidelines

Two Groups are Better Than One

Selecting a Spokesperson

Approval Process

Session Six: Managing the Media

Building Rapport with Reporters

Answering Tough Questions

Speaking in Sound Bites

Getting Creative

Options When You Have “No Comment”

Session Seven: The Press Release

Before You Start

Other Options

The Basics

Give it a Shot

Session Eight: PR and the Crisis

Business Continuity and Recovery

Setting Priorities

Essential Crisis Plan Elements

Exercising Options

Reviewing and Revising

Session Nine: Social Media and Public Relations

Where It Is

Monitoring Tips and Tricks

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

Course Length

12 weeks

Course Effort

3-4 hours a week

Total Course Hours

16

Languages

English

Video Transcripts

Yes

About the Scholar-in-Residence: Attorney Ricky Anderson, Entertainment Lawyer, and National Best-Seller Author

Attorney Ricky Anderson has been the Managing Partner of the Law Firm of Anderson & Smith P.C., since 1994, based in Houston, Texas. He Lectures global on Entertainment Law, Music Industry Contracts, and Trial Preparation.

The firm represents arguably some of the biggest named Celebrities in the world such as; Emmy Awarding Winning Actor, Comedian, and Author Steve Harvey, Host of Family Feud, NBC’s Steve Harvey Talk Show, Academy Award Winner and Golden Globe Winner, Comedian-Actor Mo’Nique of BET’s The Mo’Nique Show,  Four (4) Time Grammy Award Recipient, Gospel Great Yolanda Adams, Sean “Jay Z” Carter Rock Nation Entertainment Merchandise, Four (4) Time Grammy Award Winning Gospel Duo Tina and Erica Campbell a/k/a “Mary Mary”, Sara Kapp Executive Producer of Fox’s Judge Alex, Oprah Winfrey Network Suze Orman Show, Sybrina Fulton and Tracy Martin, and Cynthia Cooper  Four (4) WNBA Champion, Judge Greg Mathis. Attorney Anderson firm has handled arguably one of the most famous and highest grossing to present comedy shows in history “Kings of Comedy” that featured, Four  (4) of the greatest comedians in history, Steve Harvey, D.L. Hughley, Cedric “the” Entertainer, and Bernie Mac (deceased)

Attorney Ricky Anderson has been recognized as one of most distinguished lawyers in the field of entertainment law.

Founder, Attorney Ricky Anderson Entertainment Law Institute, Legal-Professor Scholar-in-Residence, Thurgood Marshall School of Law, 1998-Present, Grammy Awards Governor for the Recording Academy, Chair, National Bar Association’s Entertainment Sports and Arts Law Section, Grammy U Advocate of the Year, Lifetime Achievement Award in The Sports and Entertainment field 2016

Internet Connection

  • Broadband or High-Speed – DSL, Cable, and Wireless Connections

*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.

Hardware Requirements

  • Processor – 2GHz Processor or Higher
  • Memory – 1 GB RAM Minimum Recommended

While our courses are accessible through multiple mobile learning platforms, some courses may include a CD or DVD with the Textbook, so you may need access to a computer with CD-ROM or DVD Drive.

 

PC Software Requirements

  • Operating Systems – Windows 7 or higher
  • Microsoft Office 2007 or higher. Also, you could use a general Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers – Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • Kindle Reader App is needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • QuickTime, Windows Media Player &/or Real Player

MAC Software Requirements

  • Operating Systems – Mac OS x 10 or higher with Windows
  • Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers- Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • Kindle Reader App is needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • Apple QuickTime Media Player
  • Courses that include a CD-ROM or DVD may require an external drive and Parallels software to view.

How long does it take to complete a course?

When you register for a course(s), you will receive a start date and the time frame it takes to complete the program.  Once the course begins, each course is self-paced, so you can start and stop each learning module at your own pace. However, you must complete the course within the time frame to receive a certification.

What happens if I do not have enough time to complete the course within the time frame provided?

If you don’t finish the course in the time frame, you will not receive a certification. The time frame allotted to complete each course has been based on each learner giving a concerted effort to complete the course, plus the number of hours it takes to learn the information and obtain the certification.  Therefore, the time frame for each course has been calculated to ensure successful completion of the course. However, if for some reason a learner is unable to complete the course, you will have to re-enroll in the course and you will be required to pay the course price in effect at the time of re-enrollment.

Once enrolled in the course, and I realize that I can’t complete the course can I get a refund?

There are NO REFUNDS once you enroll in a course. However, if you are suddenly deployed while pursuing a certification course, we will work with you to ensure you complete your studies.  Learners who need to delay their course for medical reasons, may be eligible to transfer their course(s) to a future term.  A medical withdrawal will be considered only if accompanied by:

A written verification and phone verification from a medical doctor stating the student cannot complete the course due to illness or disability.  Please not the doctor’s note must be in English to be considered.

You can contact our office at: info@aperionglobalinstitute.com

Are there any additional materials and/or books I am required to buy for a course?

No, everything you need is included in the course.  Some courses will suggest additional materials/books that can help you grasp the information better, or expand your knowledge about a topic. However, you are not required to purchase the additional information.

 Are there exams I will have to take in a course?

Yes, there are exams in each course to access your knowledge of the material. You will be required to pass those exams to successful complete the course. The type of exams you will take vary. They can range from multiple choice questions, essays, short answers, and/or video/audio submissions. If you diligently study and complete the assignments for each course, you will be prepared to pass the exams in the course(s).

Can I get financial assistance?

Aperion Global Institute (AGI) courses are non-credit courses, so they do not qualify for federal assistance in the United States, and AGI does not provide financial assistance.  In some states, a vocational program, military program, or workforce development program will pay for qualified learners to take courses. You will be responsible for qualifying for financial assistance through those agencies and/or programs.  For international students, you will also have to follow the guidelines and requirements regarding financial assistance at your institution or program.

What happens when I complete a course?

Upon successful completion of a course, within three (3) days you will receive a certification by email. You are free to save and print the certification for your educational and career needs. If for some reason you do not receive the certification, or can’t save or print the certification please contact our office at: info@aperionglobalinstitute.com

Once I provide an employer with the certification, am I guaranteed a job?

AGI does not provide direct job placement services after successfully completing a course. However, the certification you receive informs a potential employer that you have acquired the skills and knowledge to obtain employment, in most cases.  We recommend that learners conduct research on the job market to make sure you have the required job skills and expertise.

What software or hardware do I need, and what are the system requirements to take courses?

To take our courses, you must have access to a computer and the internet.  You can use a Mac and/or PC., tablet, phone.  You don’t have to use the same device to log-in for the course(s).  We recommend that you have a word-processing program (Microsoft Word is the best), Abode Player, and the latest version of a free web browser such as Chrome, Firefox, Internet Explorer, Microsoft Edge, etc.

When can I start the courses?

You can start the courses on the start date only. Once the course starts, you are free to access the course anytime, anywhere, and as many times as you want with an internet connection. Please note: There are no refunds once you enroll in a course(s).

Can I receive CEU credit for courses that I successfully complete?

Please do not assume that all courses that you take and successfully complete are eligible for CEU certification. If you are seeking CEU certification for a course, we strongly recommend that you contact your institution and establish eligibility for the courses you plan to take BEFORE you enroll in a course.  Although we provide you with a certificate for successfully completing a course, it is solely your responsibility to ensure that the course you enroll in and the certificate meets CEU requirements for your profession.

Copyright 2017, Attorney Ricky Anderson Entertainment Law Institute®. All rights reserved with exception of areas identified and noted. All material on this Virtual Campus(s) is considered non-transferable in any format unless
a written release permission is received from Attorney Ricky Anderson Entertainment Law Institute®, araeliedu.com®, Attorney Ricky Anderson® and Aperion Global Institute® which are official registered trademarks of
Speak 2 Me Communications LLC®. In partnership with Aperion Global Institute.

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