The Public Relations Boot Camp on How to Effectively Promote the Recording Artist Brand, Attorney Ricky Anderson
$198.00Course Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview Public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. Build your passion for entertainment by developing you public relations skills, so you can do what you love-develop and enrich the entertainment industry across the globe. In this e-learning course, you will learn how to determine the type of information required to approach PR strategically, create compelling releases, and effectively manage your media relations.Essential Change Management Skills for Touring Agreements, Attorney Ricky Anderson
$99.00Course Length: 4 Weeks Course Hours: 8 ________________________________________________________________________ Course Overview Entertainment business professionals should enjoy the opportunities and excitement that change brings. However, sometimes it is harder to adjust to and lead to expressions of resistance and anger. As entertainment professionals, we can take concrete steps to make change more palatable by understanding people's hesitation, enlisting the help of others, setting up plans, and managing stressors. These steps can also ensure that desired changes are implemented successfully. This course will teach you how to manage change in a positive way, help you and others adapt to change much easier, and improve your chances of success in every situation.Digital Musical Selling and What it Means in Entertainment Law, Attorney Ricky Anderson
$99.00Course Length: 4 Weeks Course Hours: 8 ________________________________________________________________________ Course Overview In the entertainment industry, the sales industry keeps evolving, and if you are a sales person that means you need to keep growing too! Today’s successful salespeople in the industry focus on personal efficiency, delivering more to existing customers, and customer-focused selling. In this light, being an entertainment salesperson is an exciting and dynamic profession, and the new generation of sales professionals should be highly trained and well groomed, with the characteristics of honesty, trustworthiness, and competence. In this e-learning course, you will learn how to improve your ability to plan and deliver a professional sales presentation, and teach you skills and techniques that will help you to create a positive impression with the customer and advance the sale.Problem Solving Artist Recording Agreements with Sound Decision Making Techniques, Attorney Ricky Anderson
$198.00Course Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview As an entertainment professionals, we make decisions and solve problems continually. Sometimes, we will have made as many as 50 decisions before we leave for work. Despite all the natural decision making that we have to make, some people are very uncomfortable with having to make hard decisions. This e-learning course will show you how to find a decision making process that allows you to identify creative solutions, research decision making strategies, and then put things together in a way that helps make decision making easier.How to be a Creative Innovative Thinker with Music Publisher Agreements, Attorney Ricky Anderson
$99.00Course Length: 4 Weeks Course Hours: 8 ________________________________________________________________________ Course Overview While some people seem to be simply bursting with creativity, others find it a struggle to think outside the square. If you fall into the latter category, it is important to understand that boosting your creative and innovative abilities takes practice. Recognizing and honing your own creative potential is a process. In this e-learning course, you will learn techniques and strategies that will spark innovation and creativity, and increase your knowledge base and level of curiosity, the more ideas, patterns, and combinations you can achieve, which then correlates to creating new and innovative products and services in the entertainment business.How to Overcome Objections to Nail the Deal in Entertainment Law, Attorney Ricky Anderson
$99.00Course Length: 4 Weeks Course Hours: 8 ________________________________________________________________________ Course Overview If you are like most sales professionals in the entertainment industry, you are always looking for ways to overcome customer objections and close the sale. This course will help you to work through objectives effectively. We will help you plan and prepare for objections so that you can address customer concerns, reduce the number of objections you encounter, and improve your averages at closing sales.CRM: Music Distribution Agreements and Customer Relationship Management, Attorney Ricky Anderson
$99.00Course Time: 8 hours Time to complete: 30 days from date of purchase Take a look in your wallet. How many points, rewards, and loyalty cards do you have? These are all examples of Customer Relationship Management (CRM) programs. What does your business offer to reward existing customers and gain new ones? This e-learning course will introduce the different facets of CRM and identify who the customers really are. It will also analyze the key components of CRM and explore how it can be integrated within your entertainment business.Understanding Anger and Keeping Your Cool in the Negotiating Room, Attorney Ricky Anderson
$99.00Course Length: 4 Weeks Course Hours: 8 ________________________________________________________________________ Course Overview Anger is a universal experience. Managing anger productively is something that few individuals, organizations, and societies do well, even though it’s an important component of being successful in the entertainment business. You don’t have to be a psychologist to know that managing anger productively is something few individuals, organizations, and societies do well. Yet research tells us that those who do manage their anger at work are much more successful than those who don’t. This e-learning course will give you some ways to manage your anger as well as angry people to be sucessful.How Misreading Body Language can Ruin a Performance Negotiating Meeting, Attorney Ricky Anderson
$99.00Course Length: 4 Weeks Course Hours: 8 ________________________________________________________________________ Course Overview As an entertainment attorney, I have found that body language can make or break our efforts to establish long, trusting relationships. Paying attention to an individual's body language can improve our ability to assess a client’s true emotions and attitudes. Learning how to read unconscious nonverbal signals is an important piece of the sales cycle, failure to consider body language in sales you are leaving money on the table and losing sales. This e-learning course can help you make sure your body language is sending the right message.
