- Course Length: 16 Weeks Course Hours: 24 ________________________________________________________________________ Course Overview In the world of entertainment, to be successful you need to be prepared to cope with the unexpected. The show must go on. In this e-learning course, we will walk you through the nuts and bolts of project management, from setting priorities to controlling expenses and reporting on the results.
- Course Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview Creating an accurate schedule is more of an art than a science. However, there are some tools and techniques that you can use to be as precise as possible. This e-learning course will introduce you to the most commonly used tools and show you how to apply them to everyday scenarios in the entertainment industry. We recommend that you complete “Intermediate Project Management” before beginning this course.
- Course Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview Research shows that over 80% of lawyers report that networking was an important component of their personal business development plan. In fact, research suggests that for lawyers networking is one of the top five reasons they become involved in bar activities. For most lawyers in the entertainment industry, networking is a foundational means of business development. While the term "networking" is well-known, effective networking is a foreign concept to many. In this e-learning course, you’ll learn the essential ingredients for business networking, including in-person, people-centered connections and online spaces such as LinkedIn.
The Public Relations Boot Camp on How to Effectively Promote the Recording Artist Brand, Attorney Ricky AndersonCourse Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview Public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. Build your passion for entertainment by developing you public relations skills, so you can do what you love-develop and enrich the entertainment industry across the globe. In this e-learning course, you will learn how to determine the type of information required to approach PR strategically, create compelling releases, and effectively manage your media relations.
Creating, Building and Managing the Artist Brand and How to Pitch to Corporate America, Attorney Ricky AndersonCourse Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview Your brand is the vehicle that propels your product or service into your customers’ lives and their hearts. What does your brand say about you? A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. This e-learning course will get you started on the road to creating a perfect brand.
- Course Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This e-learning course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.
How to Handle Public Speaking Under Pressure in the Entertainment Law Field, Attorney Ricky AndersonCourse Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview If you are a new speaker who feels nervous about the task at hand, or an experienced speaker who wants to learn more about being put on the spot, then this e-learning course is just for you.This course has been designed for those in positions where they must speak in front of audiences that are hostile or demanding. This material is also suitable for those who are relatively new speakers who want some encouragement to speak up in meetings or who want some training before they begin making presentations on behalf of their organization or business. It focuses on speaking under pressure, which means being able to quickly organize your thoughts and being able to convey them meaningfully to your audience.
How to Build an Effective Communications Plan as a Solo Practitioner in Entertainment Law, Attorney Ricky AndersonCourse Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview Communications between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors. This e-learning course is for beginners and those who have communications experience. You will learn communication skills and strategies that you can fine-tune so you can save effectively delegate, increase productivity, reduce stress, and create and maintain an enjoyable interactions in the entertainment industry.