The Public Relations Boot Camp on How to Effectively Promote the Recording Artist Brand, Attorney Ricky Anderson
$198.00Course Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview Public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. Build your passion for entertainment by developing you public relations skills, so you can do what you love-develop and enrich the entertainment industry across the globe. In this e-learning course, you will learn how to determine the type of information required to approach PR strategically, create compelling releases, and effectively manage your media relations.Essential Change Management Skills for Touring Agreements, Attorney Ricky Anderson
$99.00Course Length: 4 Weeks Course Hours: 8 ________________________________________________________________________ Course Overview Entertainment business professionals should enjoy the opportunities and excitement that change brings. However, sometimes it is harder to adjust to and lead to expressions of resistance and anger. As entertainment professionals, we can take concrete steps to make change more palatable by understanding people's hesitation, enlisting the help of others, setting up plans, and managing stressors. These steps can also ensure that desired changes are implemented successfully. This course will teach you how to manage change in a positive way, help you and others adapt to change much easier, and improve your chances of success in every situation.Digital Musical Selling and What it Means in Entertainment Law, Attorney Ricky Anderson
$99.00Course Length: 4 Weeks Course Hours: 8 ________________________________________________________________________ Course Overview In the entertainment industry, the sales industry keeps evolving, and if you are a sales person that means you need to keep growing too! Today’s successful salespeople in the industry focus on personal efficiency, delivering more to existing customers, and customer-focused selling. In this light, being an entertainment salesperson is an exciting and dynamic profession, and the new generation of sales professionals should be highly trained and well groomed, with the characteristics of honesty, trustworthiness, and competence. In this e-learning course, you will learn how to improve your ability to plan and deliver a professional sales presentation, and teach you skills and techniques that will help you to create a positive impression with the customer and advance the sale.Problem Solving Artist Recording Agreements with Sound Decision Making Techniques, Attorney Ricky Anderson
$198.00Course Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview As an entertainment professionals, we make decisions and solve problems continually. Sometimes, we will have made as many as 50 decisions before we leave for work. Despite all the natural decision making that we have to make, some people are very uncomfortable with having to make hard decisions. This e-learning course will show you how to find a decision making process that allows you to identify creative solutions, research decision making strategies, and then put things together in a way that helps make decision making easier.How to Overcome Objections to Nail the Deal in Entertainment Law, Attorney Ricky Anderson
$99.00Course Length: 4 Weeks Course Hours: 8 ________________________________________________________________________ Course Overview If you are like most sales professionals in the entertainment industry, you are always looking for ways to overcome customer objections and close the sale. This course will help you to work through objectives effectively. We will help you plan and prepare for objections so that you can address customer concerns, reduce the number of objections you encounter, and improve your averages at closing sales.Understanding Anger and Keeping Your Cool in the Negotiating Room, Attorney Ricky Anderson
$99.00Course Length: 4 Weeks Course Hours: 8 ________________________________________________________________________ Course Overview Anger is a universal experience. Managing anger productively is something that few individuals, organizations, and societies do well, even though it’s an important component of being successful in the entertainment business. You don’t have to be a psychologist to know that managing anger productively is something few individuals, organizations, and societies do well. Yet research tells us that those who do manage their anger at work are much more successful than those who don’t. This e-learning course will give you some ways to manage your anger as well as angry people to be sucessful.Creating, Building and Managing the Artist Brand and How to Pitch to Corporate America, Attorney Ricky Anderson
$198.00Course Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview Your brand is the vehicle that propels your product or service into your customers’ lives and their hearts. What does your brand say about you? A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. This e-learning course will get you started on the road to creating a perfect brand.Effective Communications Strategies in Entertainment Law, Attorney Ricky Anderson
$198.00Course Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview Have you ever wondered why it seems so difficult to talk with some people, yet so easy to talk with others? Can you recall an occasion where you met someone for the first time and immediately liked that person? Something about the individual made you feel comfortable. A major goal of this e-learning course is to help you understand the impact your communication skills have on other people. In this course, you will also explore how improving these skills can make it easier for you to effectively communicate in the workplace, and in life.How to Build an Effective Communications Plan as a Solo Practitioner in Entertainment Law, Attorney Ricky Anderson
$198.00Course Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview Communications between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors. This e-learning course is for beginners and those who have communications experience. You will learn communication skills and strategies that you can fine-tune so you can save effectively delegate, increase productivity, reduce stress, and create and maintain an enjoyable interactions in the entertainment industry.The World of Touring and Music in Cyberspace and Managing the Virtual Workplace, Attorney Ricky Anderson
$99.00Course Length: 4 Weeks Course Hours: 8 ________________________________________________________________________ Course Overview Virtual workers and virtual teams are an essential part of today’s workforce. More than ever, people are using technology to work anywhere, anytime. As a manager, it’s important to understand how these new tools change your role and the people that you work with. There are big benefits to today’s virtual workplace, but there can be big challenges, too. This e-learning course will teach entertainment business professionals how to prepare for the virtual workplace, create telework programs, build virtual teams, leverage technology, and overcome cultural barriers.How to Understand and Negotiate Promotions for a Recording Artist, Attorney Ricky Anderson
$198.00Course Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview Negotiating is a fundamental fact of life. Whether you’re negotiating a big deal with lots of money on the table or trying to get your artist to agree to a reasonable contract, the principles are the same. The ability to negotiate successfully can make the difference between success and failure. With this in mind, this e-learning course will teach you to analyze the problem, prepare for a bargaining meeting, take control of your emotions, and foster a collaborative atmosphere during negotiations.How to Survive a Public Speaking Presentation, Attorney Ricky Anderson
$198.00Course Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview Believe it or not but public speaking is one of the most important skills that entertainment business professionals will ever develop in your life. It allows for us to influence decisions, make connections, and motivate change. A great presenter has two notable qualities: appropriate skills and personal confidence. A presenter with these vital skills, a presenter can have overcome Glossoophobis or speech anxiety, which can have enormous impact on an individuals career path and level of success in the industry. the ability to progress in the working world and in life, itself, would be nearly impossible. Public speaking is one of the most important and most dreaded forms of communication. Glossophobia or speech anxiety, is the most common fear people have across the globe. Therefore, public speaking is a skill worth learning. This e-learning course will help you master the skills that will make you a better speaker. From there, you’ll develop the confidence that you need to become a great presenter.Developing a Dynamite Brand Sales Presentations as an Entertainment Lawyer, Attorney Ricky Anderson
$99.00Course Length: 4 Weeks Course Hours: 8 ________________________________________________________________________ Course Overview A good sales presentation begins when you enter the room, and the best sales presentation methods take into account not only what you’re bringing to sell, but how you present with it.
